Crunchwrap Supreme (Taco Bell Copycat Recipe)

Skip the drive thru Fan-O’s and head straight to the kitchen to whip up your own Dan-O-Myte homemade crunchwrap supreme! Not only is this recipe easy to follow along with, but this is what we call a pantry recipe. We use a lot of stuff that’s commonly found in most people’s pantries to whip it together. Sure you might need a few extra things but we almost guarantee you have some ground beef, black beans, garlic and onion, Dan-O’s Spicy, and tortillas! This recipe makes you about 8 crunchwrap supremes, now that’s good value.

History of the Crunchwrap Supreme

You may think the Crunchwrap Supreme has been with Taco bell since the beginning, but it’s actually a fairly recent addition. The world of fast food would ultimately change for the better with the release of the now iconic crunchwrap supreme in 2005. It was heavily promoted during it’s introduction with commercial, print ads, and anything in between. Its tagline was “Taco Bell classic taste made modern”. The customer feedback was immediate, people couldn’t get enough of it! According to Taco Bell, the crunchwrap supreme was the chain’s most successful product introduction ever. However there was an issue, the crunchwrap supreme was initially introduced as a limited time offering, and sales ended in the summer of 2005. Thankfully, Taco Bell knew when they had a good thing going, and quickly intrdouced the item permanently in January of 2006.

When the crunchwrap supreme was in “development”, they had quite a time naming the thing. Originally, Taco Bell considered a few names with “Mexagon” chief among them. Stephanie Perdue, a Taco Bell marketing director told a news outlet this ancetodate, “We had to choose what aspect of the dish we wanted to emphasize. WHat really stood outfor us was the texture, the combination of a crunchy and soft shell. But the shape was also unusual. Who’s ever eaten a hexagon? The end result of that brainstorM was “Mexagon”.

Other names included “Crunchwich”,”crunchilada”, and “Origami Tostada”. Taco Bell found that during product testing, people responded more to the crunch than the shape. They also got feed back that it was a sandwich, and rather a wrap. Leading to combining the two into Crunchwrap!

Folding your Homemade Crunchwrap Supreme

The hardest part for me when making a crunchwrap is always folding it. In theory, it’s simple but there’s some nuance to it. Start by laying your large tortilla and filling it up with the innards, then take and fold the top down to the center. Now take the top right corner, and fold into the center. Work your way around the edges, folding into the center until you’ve made all the way around the edges. Take the folded crunchwrap and lay seam down into a hot pan and sear it to secure it. Congratulations, you’ve made the perfect homemade crunchwrap supreme!