Homemade SpaghettiOs (spaghettiDanO’s)

Uh-Oh Dan-O’s! We’ve got a childhood classic today with these homemade spaghetti-O’s. Savory Dan-O’s Original meatballs in a simple but delicious red sauce and the perfect al dente pasta give you flavor that is Dan-O-Myte in every bite! Dan-O’s Cheesoning helps bring this to the next level with rich parmesan with that signature Dan-O’s flair. The beauty of this meal is that it not only fills your belly but your heart with nostalgia for those lazy summer days as a kid. The only difference now is that you’ll be making new memories with your homemade spaghetti-O’s! 

History of SpaghettiOs

The year is 1965, and Donald Georke has just arrived to the offices of Campbell Soup Company like he had so many times before. But today was different, there was an electric feel of great potential the air and Georke could feel it as he stepped into the office doors. Today was different; because today was the launch of Campbell Soup’s latest product: SpaghettiOs. Goreke is known for a great many things during his time at the Campbell Soup Company but the title that sticks out must is as the Daddy-O of SpaghettiOs. Goreke had wanted to introduce a pasta dish that could be eaten without the mess to the market, and Campbell’s was willing to roll the dice. SpaghettiOs was quickly introduced to the national market without any test marketing, rather opting for running out of the gate full speed ahead.

It’s funny to look back on the launch with today’s perspective, today it seems like a no-brainer that this would work out with word of mouth and the internet but back then they really had to nail the marketing around a product for it to fully land with an audience. Their tagline out of the gate was “the neat round spaghetti you can eat with a spoon!” A little forgettable but it works. But what really stuck with people was the jingle. “Uh-Oh! SpaghettiOs!” And just like a snap, SpaghettiOs was burned into the American consumer’s brain. The SpaghettiOs jingle was based on the Franco-American jingle sung by Jimmie Rodgers, with the Franco-American jingle being inspired by Rodger’s own song “Oh-Oh, I’m falling in love again“.  Rodgers was a prolific artist in the 50/60s with a long line of hit singles behind him, so its no wonder that his jingle would stick with people for so long.

Outside of the smash success of SpaghettiOs, Goerke had a very eventful career.  During his time with Campbell Soup, they created over 100 products! In addition to his executive career, Goerke became a sort of goodwill ambassador for the Campbell Soup company. He made appearances on shows like “What’s my line?”, and rubbed shoulders with celebrities like President Regan, Martha Stewart, and so many others. Goerke died from heart failure in 2010, but his legacy is carried on by those who SpaghettiOs touched their hearts in childhood.