AP Newswire Covers Dan-O’s success on TikTok and rapid growth

Louisville,KY – Dan-O’s was recently covered by AP News who highlighted the brand’s success with TikTok, and the expanded distribution deal with Walmart Inc and The Kroger Co.

Viral success

AP News showcased how Dan-O’s founder Dan Oliver pivoted to a “Plan B” pandemic marketing strategy at the start of the Covid-19 Pandemic. “Social media was one of the only ways to get in front of folks and, once they were able to try Dan-O’s, the quality spoke for itself.”

The content produced on Dan-O’s Tiktok includes recipes, cooking tips, and, of course, Oliver’s trademark personality. With #danosseasoning accruing more than 1 billion views, the brand averages more than 150 million views a month. Oliver attributes the success to authenticity. “I grabbed some ingredients and a six-pack and started making videos in my kitchen,” Oliver said. “People loved it. They responded to our authenticity.”

Expanded Distribution

Also highlighted was Dan-O’s expanded distribution deal with Walmart Inc. and The Kroger Co.. Landing Dan-O’s in every store in their network. Dan-O’s will also be landing at every B.J.’s Wholesale Club Location, Ingles market, Raley’s Supermarkets, and nearly a dozen other retailers. The expansion represents an almost 6,000 percent increase in retail availability since 2020 – a jump from 130 stores to 7,800 this spring. Dan-O’s is available in 49 of 50 U.S. States and online.

We would like to thank AP News for it’s coverage of the company as it continues to grow and become a staple in households across America.