Louisville,KY – Dan-O’s was recently covered by AP News who highlighted the brand’s success with TikTok, and the expanded distribution deal with Walmart Inc and The Kroger Co.
AP News showcased how Dan-O’s founder Dan Oliver pivoted to a “Plan B” pandemic marketing strategy at the start of the Covid-19 Pandemic. “Social media was one of the only ways to get in front of folks and, once they were able to try Dan-O’s, the quality spoke for itself.”
The content produced on Dan-O’s Tiktok includes recipes, cooking tips, and, of course, Oliver’s trademark personality. With #danosseasoning accruing more than 1 billion views, the brand averages more than 150 million views a month. Oliver attributes the success to authenticity. “I grabbed some ingredients and a six-pack and started making videos in my kitchen,” Oliver said. “People loved it. They responded to our authenticity.”
Also highlighted was Dan-O’s expanded distribution deal with Walmart Inc. and The Kroger Co.. Landing Dan-O’s in every store in their network. Dan-O’s will also be landing at every B.J.’s Wholesale Club Location, Ingles market, Raley’s Supermarkets, and nearly a dozen other retailers. The expansion represents an almost 6,000 percent increase in retail availability since 2020 – a jump from 130 stores to 7,800 this spring. Dan-O’s is available in 49 of 50 U.S. States and online.
We would like to thank AP News for it’s coverage of the company as it continues to grow and become a staple in households across America.