Dan Oliver, the founder of Dan-O’s Seasoning, was recently featured on WDRB’s Talk of the Town, a news segment that focuses on people, places, and events in the Louisville community. Dan met with host, Lilian Cox, at one of Dan-O’s state-wide retailer of choice’s locations, the McMahan Plaza Kroger in Louisville, KY.
In their segment, Lilian and Dan briefly discussed the history of Dan-O’s Seasoning in Louisville. The conversation covers the origins of Dan-O’s, which took root at a bartending gig in the city, to how it ended up on the shelves statewide in Kroger stores.
As many of its followers know, the Dan-O’s Seasoning blends were created by Dan Oliver on bone-in-skin on chicken several years back. Soon after, he started serving that chicken at a bar he worked at where it became a hit. From there, Dan started packaging his products, hit the ground running, and never looked back.
The Dan-O’s Seasoning products have been on Kroger shelves for a few years now, but have gotten more real-estate in the store as of late. They could originally be found on the Kentucky-Proud rack with other local products, but now, in most Kentucky Krogers, you can find Dan-O’s Seasoning displays throughout the stores and often on items in the deli section.
And while it was Dan-O’s first time being featured on WDRB’s Talk of the Town, it will likely not be his last. Dan was also featured in an article from WDRB earlier this spring, which showcased a few entrepreneurs that are using social media to earn new customers in light of a partially closed economy. So, it is likely that WDRB will cover Dan-O’s further in 2021 as it ramps up its local presence.
The segment should be airing on WDRB in the coming weeks, but will also be featured on the Dan-O’s Seasoning YouTube Channel once it becomes available.
The Dan-O’s Seasoning team would like to thank WDRB for its continued coverage of the company as it continues to grow and become a household staple. Dan-O’s would also like to thank Kroger for hosting, and for being an incredible supporter and retail partner.