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Everything Comes Together as Dan-O’s Celebrates the release of Dan-O’s Crunchy at Highland Morning!

Everything Comes Together as Dan-O’s Celebrates the release of Dan-O’s Crunchy at Highland Morning!

Published Friday, September 9th, 2022 / 11:50 AM

Louisville, KY – On August 31st, Everything came together for the perfect time as Dan-O’s celebrated the release of their latest seasoning, Dan-O’s Crunchy! To mark the occasion, the Dan fam and guests came back to where it all started: Highland Morning in Louisville, Kentucky.

In an interview with WHAS-AM Radio on August 26, Dan Oliver, the founder of Dan-O’s Seasoning, and Highland Morning owner Michael Coe reunited to speak with host Terry Meiners about the launch party and discuss the origins of Dan-O’s. “Mike and I have been friends since high school.” Oliver shared, “When I used to package the original product, I did it at Highland Morning. So, that’s where Dan-O’s Started.” In response, Terry told Michael that he should place a sign outside of Highland Morning stating, “Highland Morning: the birthplace of Dan-O’s.”

It only made logical sense to return to the place that started it all to celebrate the release of Dan-O’s Crunchy. The party was open to the public and began at 4 PM on Wednesday, and ran till 10 PM. Guests could enjoy two signature menu items created with the latest Dan-O’s: Dan-O’s Everything Chicken Wrap, and Dan-O’s Everything Biscuit Sandwich. These exclusive items weren’t the only thing offered, as Highland Morning continued to serve up their signature menu all night long. Of course, guests could pick up their own bottles of Dan-O’s Crunchy to take home with them as well.

The night was full of friends, food, drink, and surprises. As Michael came from the kitchen to do a toast, and announce a special surprise. Making an impactful speech about the friendship Dan and Michael have shared over the years, and the wonderful working relationship between the two, it only made sense for Michael to honor Dan with his own portrait to be featured along with other famous Louisville natives that adorn the walls of Highland morning.

Dan-O’s Own Dan Oliver and Highland Morning’s Michael Coe after the toast

The night was a success, and the celebration was well earned as Dan-O’s Crunchy quickly became a favorite for new and returning customers. “I’d never heard of Dan-O’s before tonight, my friend dragged me out but I’m glad they did! This is some of the best seasonings I’ve ever had!” shared one guest. Another claimed that it’ll be a go-to for years to come.

Dan-O’s Crunchy Seasoning is available for purchase on the Dan-O’s website and Amazon. We’d like to thank Highland Morning for hosting us and for our continued partnership. You can visit them at either their St. Matthews or Bardstown Road location. You can learn more about their story on their website,

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