Last month Dan-O’s Seasoning launched in all 219 BJ’s Wholesale Club locations. Initially, this launch was seen as a trial run for our brand. Although the club only offered the Original flavor of our 20 oz bottles, we actually doubled their expectations. This success has given us the opportunity to receive permanent placement in their stores. This has also opened the door for us to offer other flavors in their stores in the future.
BJ’s Wholesale Club is a fast-growing membership-only warehouse club that offers its customers large quantities for a cheaper cost per serving on all of the products that they sell. They are predominantly located on the East Coast and in select states in the Mid-West.
“We couldn’t be more excited about the success that we’ve had at BJ’s so far,” said Dan-O’s Founder, Dan Oliver. “We believe that this is just a sign of what’s to come and we’re confident that we’ll have similar results at other retailers.”
At Dan-O’s, we hope that other retailers can use this launch as a case study for our seasoning. This success can be largely credited to our incredible fan base that showed up in droves to grab some of our seasonings.
Being in more retail locations also allows us to expose our products to so many people who have never tried our seasoning.
“With our national retail expansion underway, we’re grateful to be able to provide cost savings and convenience to folks who may have been hesitant to purchase online due to shipping costs,” said Tyler Watson, Dan-O’s Seasoning VP of Sales. “Dan-O’s is now more accessible than ever, as we find our permanent home on shelves all across the country.”
If you aren’t near the east coast, don’t worry, we still coming to stores near you. We will soon be available in retail stores in 49 out of the 50 states. Read more about our largest retail launch to date.